BOOK MARKETING
Book Marketing That Works Long After Launch Day
A good book doesn’t market itself — and a week of enthusiastic posting isn’t marketing either. Real book marketing is a coordinated system: the right readers identified, your book put in front of them repeatedly through promotions, media, email and advertising, and the results measured in copies sold. Hoggard Publishers builds and runs that system for your book — a strategy shaped to your genre and budget, executed month by month, and reported in plain English. Visibility is built deliberately; let’s build yours.
Marketing a Book Is a System, Not an Event
Most book marketing fails the same way: it happens once. A launch push, a burst of posts, perhaps an ad experiment — then silence, and the book’s sales settle back to wherever its visibility naturally sits. The books that keep selling are the ones whose authors (or their teams) run a repeatable monthly rhythm: promotions that pulse sales, content that keeps the author discoverable, email that turns readers into repeat buyers, and advertising tuned against real numbers.
Hoggard builds that rhythm around your specific book. Genre determines almost everything — the promotion sites that work for romance do nothing for business non-fiction; a thriller’s readers live in different places from a picture book’s buyers — so we begin with positioning: who your reader is, where they already gather, and what makes your book the obvious next purchase for them.
From there we coordinate the channels that fit: price promotions and deal placements, media and podcast outreach, reader-magnet and email strategy, retailer optimisation and paid advertising. You’ll always know what we did, what it cost, and what it sold — our monthly reports are written in copies and revenue, because that’s the only metric an author’s marketing should answer to.
What’s Included in Our Book Marketing Service
A coordinated marketing system, shaped to your genre and run monthly.
Positioning & Reader Targeting
A clear definition of your ideal reader and the hooks that make them buy.
Promotions & Deal Placements
Price pulses and genre deal-site placements booked and sequenced for compounding effect.
Media & Podcast Outreach
Pitches to reviewers, bloggers, podcasts and press relevant to your subject and genre.
Email & Reader Magnet Strategy
A list-building setup that turns one-time readers into a durable, ownable audience.
Advertising Management
Amazon and social ad campaigns run to budget and tuned against actual sales.
Monthly Reporting & Planning
Plain-English reports in copies and revenue, plus the next month’s plan.
How Our Book Marketing Works
Strategy first, then a monthly execution rhythm.
- 1
Marketing consultation
We assess your book, listing, audience and goals — and agree a realistic budget.
- 2
Strategy & positioning
Your reader profile, channel mix and ninety-day plan, in writing.
- 3
Foundation fixes
Listing, metadata, author platform and email capture brought up to standard first.
- 4
Monthly campaigns
Promotions, outreach, email and ads executed in a coordinated monthly cycle.
- 5
Report & refine
Results reviewed in copies and revenue; the plan sharpened every month.
Why Authors Market with Hoggard
Start with a free review- Genre-literate strategy
- Channels and promotions chosen for how your genre actually sells — not a generic playbook.
- Sales-first reporting
- We report in copies and revenue. Impressions don’t pay royalties.
- You own the assets
- Email lists, ad accounts and content built in your name stay yours forever.
- Honest budget advice
- We’ll tell you what’s worth spending on for your book — and what isn’t.
Book Marketing — Frequently Asked Questions
When should book marketing start?
Ideally before publication — positioning, list-building and outreach take lead time — but it is never too late. Backlist marketing is some of the most effective work we do, because an existing book has reviews and sales history to build on. We’ll design the plan around wherever your book is today.
How much does book marketing cost?
There are two parts: our management fee and your campaign budget (promotions, placements, ad spend). Most authors run effectively from a few hundred pounds or dollars per month in campaign budget. After the free consultation you’ll receive a fixed proposal showing exactly where every part goes.
Can you market a self-published book?
Absolutely — the majority of the books we market are independently published. Self-published authors control pricing and metadata directly, which actually gives us more marketing levers to work with than traditional deals allow.
How long before I see results?
Promotion pulses show results within days; the compounding effects — email growth, review accumulation, improving organic rank — build over two to three months. We set expectations honestly at the strategy stage and report progress monthly against them.
Do you guarantee bestseller status or sales numbers?
No — and we’d encourage caution with anyone who does. What we commit to is transparent execution of a professional strategy and honest reporting of what it produces. Our clients stay because the numbers justify it, not because of promises.
What’s the difference between this and your Amazon Marketing service?
Amazon Marketing focuses specifically on the Amazon ecosystem — Sponsored Products ads and Amazon promotions. Book Marketing is the umbrella: strategy, media outreach, email, promotions and advertising across every channel, of which Amazon is one part. If your goals are Amazon-only, that service may be all you need; we’ll advise honestly.
Related services
Ready to Build Lasting Visibility?
Book a free marketing consultation — we’ll review your book’s current visibility and sketch the strategy before you commit to anything.
No obligation · You keep 100% of your author rights